I'm Sally, a freelance designer based in Newcastle-upon-Tyne.
I create distinctive visual identities, pleasing printed materials and websites for all kinds of clients, from business startups to arts and cultural organisations.


Identity design
I work closely with clients throughout the design process to capture something personal and create something fresh. It can be a real adventure to help businesses and organisations find their visual identity... as the designer, it's important to ask the right questions and have a clear process from start to finish.

Web design
I use WordPress for the majority of website projects. It's a user-friendly system with endless possibilities in terms of design and functionality. I specialise in customising Wordpress themes to reflect your identity and show off what you do, from simple blogs to multimedia portfolios and e-commerce websites. WordPress is flexible and affordable, and you can look after the content yourself once the website is up and running. I offer a friendly personal service, without too much technical jargon, and I get help from developers and other collaborators as each project requires.

What I can offer
- Visual identity design
- Web design
- Print design
- Illustration
- Teaching materials design
- Creative direction
- Design consultation